Kerry Esson
Advising founder-led and privately held businesses through preparation, buyer scrutiny and major transaction decisions.
LinkedIn profilePreparation-led advice for consequential business decisions.
Kerry Esson is Managing Partner of Yoda Capital. He works with founder-led and privately held businesses on exits, capital events and transaction decisions, with a focus on preparation before market exposure and disciplined execution once a process begins.
His work centres on how buyers assess earnings quality, customer concentration, management depth, owner dependency, working capital, diligence readiness and transaction risk. He helps owners identify issues early, improve the evidence supporting enterprise value and approach buyer engagement with greater control.
Kerry is the primary author of Yoda Capital's insights and guides on sell-side M&A, business sale readiness, value protection and transaction structure.
Practical guidance for business owners.
Transaction Preparation
Preparing Your Business for Sale Before Buyers Start Looking
Most owners start preparing for a sale too late. The strongest outcomes are usually created before buyers start asking questions.
Buyer Assessment
What Buyers Look for When Assessing a Private Business
Buyers do not just buy earnings. They buy confidence in the future performance of those earnings.
Value Protection
How to Avoid Earn-Outs and Retrades in a Business Sale
Earn-outs and retrades are often symptoms of uncertainty. Preparation reduces the buyer's ability to use uncertainty as leverage.